Websites, internal tools, automations and AI integrations that eliminate repetitive work, improve operations and help businesses grow.
A jack of all trades who can turn messy, manual business processes into systems that run themselves.
My background is a little unusual. I was already running an online business as a teenager, generating five-figure sales and building hacky projects at 13. That instinct for spotting opportunity and experimenting solutions hasn't changed. I went on to build production-grade software, provide data analysis to support business decisions, and later specialise in AI and fine-tuning LLMs. Throughout the years, I learned to communicate with people through phone calls in a 100% commission-based job, giving talks, training others, and coaching people one-on-one. Outside of work, I love reading, working out, travelling, and picking up new skills.
That means when you bring me a problem, I don't immediately think about frameworks, databases or APIs.
I think about what the business is trying to accomplish, what's getting in the way, and what is the simplest system that can solve it.
It's just that I happen to know how to code that system too.
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"Lecturer's son, hawker, receives Royal Education Award"
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"UMPSA's internationalisation efforts gain recognition"
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People tend to underestimate how much time is spent on repetitive work.
From customer-facing websites to the systems running behind the scenes.
Turn an idea, process or business requirement into a working product.
Take repetitive work off your team's plate.
Only use AI where it creates a measurable advantage — not simply because it's trendy.
You don't need to know whether the solution is a website, automation or AI. That's what I'm here to figure out.
Look at what I've actually built.
Built production web applications using PHP Laravel, JavaScript, SQL and AWS cloud services, including reporting systems, user management, file processing, notifications, queues and third-party integrations.
I want to build an app too →
Fine-tuned an open-source Large Language Model for sentiment analysis of noisy Malay social-media text. 2,000+ downloads on Hugging Face.
I also published an open source dataset containing 33,000+ Malaysian tweets labeled for positive or negative sentiment, after designing the end-to-end workflow through rigorous quality assurance processes.
The research paper was published in IEICES 2025 and presented at Kyushu University, Japan.
Note: Kyushu University was ranked #5 among 257 universities in the THE Japan University Rankings 2025.
View the model →
Built data pipelines, reporting workflows and dashboards for a fast-growing marketing technology company operating across Southeast Asia.
Automated repetitive reporting workflows, improved data reliability and helped stakeholders make decisions from up-to-date business data.
Discuss a similar problem →A good developer knows how to build things. A good consultant first figures out whether the thing needs to be built at all.
Started Facebook marketing at 13 and built an online business that generated five-figure sales between the ages of 13 and 15. Later provided digital marketing and growth-hacking services to other business owners.
Worked on opinion research projects involving thousands of cold calls and hundreds of interviews. In one State Government project, received a bonus for becoming the Top Enumerator — the person who secured the highest number of respondents.
Worked intermittently while waiting for high school SPM result and during university semester breaks. The lesson stayed with me: don't shy away from the unglamorous work required to get the result.
I actively sought opportunities to build things, work with industry, lead people, communicate, compete, and put what I learned into practice.
At Universiti Malaysia Pahang Al-Sultan Abdullah (Bachelor of Applied Science in Data Analytics with Honours, 2021–2025, CGPA 3.9/4.0), I initiated and facilitated a partnership with Involve Asia as the programme's Industry Partner, securing 1-year placements for 4 students at the highest monthly allowance among partners; negotiated a speaking engagement with Mesolitica's CEO for an industrial lecture on Malaysian Generative AI; moderated an industrial talk on Data Warehousing by Prasarana Malaysia's VP II; and represented my faculty in Handball.
My Diploma in Computer Science at Universiti Teknologi MARA (2017–2020, CGPA 3.9/4.0) was just as eventful outside the classroom. I was Champion and Best Debater at the 2018 UiTM Johor Debate Competition, trained by the Election Commission to deliver voter education talks and help refine SPR's voter education module, and won a Gold Award at the 2019 Digitalised International Invention, Innovation and Design Competition for an investment analytics game based on Bursa Malaysia. As Exco for the Debate Club and English Language Society, I organized various events and frequently served as emcee for these two clubs. And in whatever time was left over, just for fun, I picked up 1st place in a fashion show, the lead antagonist role in a theatre production, 3rd place in poetry recitation, 2nd place in impromptu pantun, and a stint as bass drummer in the marching band.
Side note: UMPSA is ranked among Malaysia’s Top 10 Universities in the THE World University Rankings 2025 and posts a 99% graduate employability rate.
Worked across Full-Stack Development and Business Intelligence at Involve Asia. Built production software, automated business processes, performed data engineering and created dashboards supporting one of the biggest affiliate marketing platforms in Southeast Asia. Involve Asia is a technology company powering over US$1.5 billion in e-commerce sales through a network of over 580,000 creators and influencers. Read more about Involve Asia ↗
Side note: I also won first place in the Automation Hackathon with Google AppSheet, an internal competition for Involve Asia employees.
Combining business thinking, software engineering, data science and AI to help businesses run more productively, save costs, increase revenue and build automated systems that work for them.
I believe a broad range of general knowledge sparks more innovative ideas — connecting mental models from totally different fields.
That's why I fall down Wikipedia rabbit holes on the most random subjects whenever boredom strikes 🤣
Here's my valedictorian speech — a little glimpse of the person behind this site.
Tell me what's slowing your business down.
Maybe you need a better website. Maybe your team is wasting hours on something that should be automated. Maybe there's an AI opportunity sitting inside your business that you haven't been able to turn into something useful.
You don't need to know the answer yet.